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	<title>2ndEdison Product Innovation Blog</title>
	<link>http://blog.2ndedison.com</link>
	<description>Showcasing innovative and inspiring new consumer products from around the world.</description>
	<lastBuildDate>Fri, 22 May 2009 18:10:36 +0000</lastBuildDate>
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	<item>
		<title>Made-to-Order Custom Concrete</title>
		<description><![CDATA[Product: Made-to-Order Fresh Concrete
Brand: Fresh Concrete
Retailer: N/A
Type: N/A
Location: Hayward, CA
Concrete is a tricky business.  Traditionally, it has been delivered in the iconic cement trucks that turn constantly to keep it from drying out.  It is very perishable and can only travel a small distance.    If you don&#8217;t order enough then you can be in big trouble as it may [...]]]></description>
		<link>http://blog.2ndedison.com/made-to-order-custom-concrete/</link>
			</item>
	<item>
		<title>Hybrid Liquid Hand Soap</title>
		<description><![CDATA[Product: Softsoap Ensembles
Brand: Softsoap
Retailer: Target
Type: Mass
Location: Walnut Creek, CA
Softsoap Ensembles is a new liquid hand soap system that is partly durable and partly consumable.   The product has a durable, reusable metal pump that you simply move from one soap base “cartridge” to the next.  This approach greatly simplifies the refilling process, promotes both better reuse and recycling [...]]]></description>
		<link>http://blog.2ndedison.com/hybrid-liquid-hand-soap/</link>
			</item>
	<item>
		<title>Gift Wrapped Experiences</title>
		<description><![CDATA[
Product: Gift Experiences
Brand: Activity Superstore
Retailer: Boots
Type: Drug
Location: London, England
Experiences have long been the perfect gift, although they are not quite as exciting to unwrap.  Activity Superstore in London and several competitors, such as SmartBox, have taken on this challenge and offer a choice of experiences ranging from riding in a Ferrari, skydiving, driving a tank, a [...]]]></description>
		<link>http://blog.2ndedison.com/gift-wrapped-experiences/</link>
			</item>
	<item>
		<title>Vending Hot &amp; Cold Drinks</title>
		<description><![CDATA[Product: Hot OR Cold Drinks
Brand: Various
Retailer: Vending
Type: Vending
Location: Tokyo, Japan
Vending machines that serve hot AND cold drinks are everywhere in Japan.  In this picture, the drinks with the price in red are served hot and the drinks with the price in blue are served cold.  Seems obvious that this would be available everywhere (since hot and cold [...]]]></description>
		<link>http://blog.2ndedison.com/vending-hot-cold-drinks/</link>
			</item>
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		<title>Ready-To-Bake Cupcakes</title>
		<description><![CDATA[

Product: Ready to Bake Cupcakes
Brand: Marks &#38; Spencer
Retailer: Marks &#38; Spencer
Type: Grocery
Location: London, England
Similiar to cookie dough sold in US grocery stores, the Brits have extended this product trend to other baked goods ranging from pound cakes to cupcakes.  The cupcake batter is already mixed and portioned into individual baking cups, in a disposable baking tray.  Simply [...]]]></description>
		<link>http://blog.2ndedison.com/54/</link>
			</item>
	<item>
		<title>Makeup for Your Teeth</title>
		<description><![CDATA[
Product: ToothMake
Brand:  ToothMake
Retailer: Jusco
Type: Mass
Location: Tokyo, Japan
Tooth makeup?  Yes, they sell this in Japan. Simply paint on some whitening in the morning when you put on the rest of your makeup and you are ready to go.  Lasts all day until you brush your teeth at night.  At the moment they only sell a four different [...]]]></description>
		<link>http://blog.2ndedison.com/31/</link>
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