About Chris

Chris Bradley is the founder and CEO of 2ndEdison, Inc.  

This blog follows Chris on his search for inspiring new consumer products uncovered in his travels to retailers around the world.  Along with pictures and commentary, Chris shares ideas for how to extend the bigger idea or “innovation pattern” behind each of these products into new product concepts applicable to your business.

Chris is a leader in the design and new product development industry.  For the past 9 years Chris’ company, 2ndEdison, has provided innovation and design consulting services to many of the world’s largest consumer brand companies, including Clorox, Procter & Gamble, Colgate-Palmolive, Nike, Bank of America, Mattel, Gerber and many others.   His company’s services include: product strategy, consumer research, industrial design, mechanical engineering, packaging and graphic design.   Chris is known for his ability to invent new products with breakthrough business models. 

 Chris’ ideas and inventions have been the subject of numerous articles in magazines such as Forbes, Popular Science, I.D. and PC Magazine.  His efforts have earned him prestigious design awards and more than a dozen US patents.  Chris lives in Orinda, California with his wife Shannon and their two daughters.

Chris can be reached directly via email at chris@2ndedison.com.