Ready-To-Bake Cupcakes
Product: Ready to Bake Cupcakes
Brand: Marks & Spencer
Retailer: Marks & Spencer
Type: Grocery
Location: London, England
Similiar to cookie dough sold in US grocery stores, the Brits have extended this product trend to other baked goods ranging from pound cakes to cupcakes. The cupcake batter is already mixed and portioned into individual baking cups, in a disposable baking tray. Simply throw it in the oven and in less than 15 minutes you have a dozen, fresh baked cupcakes with no work or cleanup.
Although new and not available in the USA, this product is an extension of a now prolific product trend of allowing consumers to participate in making the product. Other examples include X-Mod by Radio Shack (RC cars that you can build yourself from a box of components), customizing and mod’ing your new computer or even your new car (Toyota Scion.)
Innovation Pattern: Allow Consumers to Participate
Sparks: (Ideas for how to reapply this pattern in another product category)
- How can you allow your consumers to participate in making your product?
- How can you dramatically improve the perception of freshness in your category?
- How can you make your product “taste” better than the competition?
- How can you employ the senses to make your product stand apart from the competition?
- How can you make it easier for non-consumers of your category to become consumers?
